Google Phantom Update Confirmed

For days, the SEO scene is in confusion: Several sites have in the Google search, apparently arbitrarily, clearly lost some of its visibility or gained. This happens usually only when Google changes the ranking algorithm as part of an update. Because the company of Mountain View but so far kept covered, languages Search Engine Optimizers from “Google Phantom update”. Compared to the online publication Search Engine Land Google managers have now broken the silence.

If it were not a spam-related update, but a change in the ranking algorithm in terms of how it weights the various quality features of a site. It remained unclear so far, have now become more important which quality factors. Site operators and SEO specialists is only the possibility to analyze the affected sites on the known quality features.

Quality Update Google has created some confusion

In recent weeks, it came in search results of Google partly to strong changes. Only denied Google update the algorithm. Now it comes the confirmation: Yes, it has a fundamental, so-called core update, given. The goal is simply the quality.

For a long time Google has been reluctant to admit that a change has been made to the algorithm. The name Google Phantom update soon became all the rage. Various studies have been made on what it could be. Duplicate Content, Mobile aftermath and authority were fast theses, but provoked as many votes against.

Compared to Search Engine Land Google has now confirmed that it had nevertheless given an update. In order for the search engine giant has not really made for clarity. Because he was only known that the update aimed at the quality of websites. What could be so exactly meant, in turn, is a matter of interpretation.

Even in the past there have been many updates that improve the quality of search results – Keyword Panda. Although this number of factors is known that are a sign of quality for Google, which factor was but now has been boosted in recent weeks, there is still disagreement about. The webmaster guidelines Google Phantom Update is definitely worth a look.